1. FIND A NICHE
The first thing that you need to do if you are thinking of starting a business online is to find your niche.
But what exactly is a niche?
A niche can be called a specific area of the market that you wanna enter and do business in. For e.g – Technology, Food, etc. I would suggest you should always pick a niche that you are passionate about, it will keep on pushing you to work harder and obviously you should consider your skills.
2. GET A DOMAIN NAME
Your next is step getting a domain name.
A Domain name is just the name of your website. That’s it.
Your customers would enter your website by typing your domain name in the URL section.
For e.g – www.yourdomainname.com
You can choose a reliable registrar like Hostinger, etc where you can register your domain name.
3. PLAN YOUR WEBSITE
As the name of this step suggests, you have to plan your website.
What exactly does planning your website mean?
Planning your website simply includes things like the features of your website, maybe a logo of your business, your brand colors, etc.
Planning your website mainly consists of mainly three things. Features, Assets, and Content.
4. HIRE A DEVELOPER
The next step is to go out and hire a developer (Well, only if you are not a developer yourself) from some company that you trust.
A developer is gonna be the one who will build your website, you can let him know about preferences in the designing of your website, or the way you want your website to look.
Try focusing on making your website user friendly, attractive, and interactive.
5. CREATE CONTENT
Your website is ready to work, now what?
All your major work goes in here. Put out quality content, content that separates you from others.
If your business is about selling something list your products, services and give the customers a reason why they should choose you.
6. DRIVE ONLINE TRAFFIC
Traffic is the number of people visiting your website.
So there are mainly two ways to get traffic on your website.
The free traffic (NO COST) and the paid traffic.
The first way basically means organic traffic.
The traffic that comes to your website organically and is not influenced. Doing SEO[Search Engine Optimization] of your website, setting up a blog, social media marketing comes under the free traffic generating methods.
Paid traffic means you trying to influence people to come to your website.
You can run ads across different platforms using tools like GoogleAds, etc. It is costly but effective.
I would suggest in the initial days you should run ads of your business and then once your website starts getting enough traffic you should focus on organic growth.
7. MAKE YOUR SOCIAL MEDIA PRESENCE
In this step, you just have to set up your business accounts on all of the social media platforms like Instagram, Twitter, Facebook, etc.
You can interact with your customers there and market your business for free there, Social Media Marketing.
Make strategies of how you will grow your social media accounts. Keep on posting photos of your products, posting stories, and keeping your customers updated about your business.
8. MAKE YOUR PRESENCE ON LOCAL DIRECTORIES
Next step? You have to list your business on local directories. A directory acts as an index of different local businesses from where one can find you.
Some of the most popular Local Directories are Google My Business, Yahoo, Bing, Yelp, etc.
Listing your business on local directories lets you put out information like your opening hours, directions to your shop, etc which ultimately helps the customers in finding you.
For e.g –
If a customer searches “Restaurants near me” and I own a restaurant which I have already listed on Google My Business, then my Restaurant would come up in his search results, and he can find me.
9. EMAIL MARKETING
You are all set, your website, your content, your services everything is ready. All you have to focus on is reaching the customers. And, Email Marketing can help you do that.
Start by preparing or collecting a list of emails of your existing as well as prospective customers. You can include a form on your website, and extract emails from there.
Next, write down a good engaging, responsive mail. Your mail can include information about your new products, or maybe a new offer that came up, etc.
Now what? Just hit send.
Email Marketing is you advertising your business or products through mails, and believe me it is still relevant.
Email marketing has a conversion rate of 2.3%, compared to 1% for social media.
10. GOOGLE ANALYTICS
Google Analytics is gonna be the tool that will tell you how much are your ads working for your business, the leads, the conversions, the sales, etc.
There’s no point of running ads without tracking the outcome of the ads or measuring the results. Google Analytics is a must for your business. You need to learn how to use it and that is your final step.
Cover up all the 10 steps and your business is ready to go online.